January 3, 2025
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As lifespans stretch longer, it’s time to rethink our standards of beauty and aesthetics. How do we redefine aging gracefully in a world where 100 is the new 60?
Mae West, ever the sage, once quipped, “You only live once, but if you do it right, once is enough.” Her words remind us that longevity isn’t about desperately clinging to youth—it’s about fully embracing the richness of time, the evolution of self, and the style of a well-lived life.
Psychologist and author Dr. Vivian Diller, in her book Face It: What Women Really Feel As Their Looks Change, argues that beauty needs a new definition—one that’s inclusive of age. “We need to embrace a broader definition of beauty that includes wisdom, experience, and resilience,” she says. Those laugh lines? They’re not just wrinkles; they’re lived moments, earned insight, and reflections of a life in motion.
Artist and philosopher Dr. Crispin Sartwell expands the thought even further. To him, true beauty lies in authenticity—a kind of presence that emerges only when we stop resisting change and start owning our evolution. Beauty, he says, is not something we preserve in amber, but something that transforms and deepens over time.
This philosophy is echoed by Dr. Jason Hall, a board-certified plastic surgeon and author of The Art of Aging: Look Great, Not Fake. Dr. Hall doesn’t advocate for erasing time, but for enhancing vitality in a way that honors the natural narrative of the face and body.
His approach underscores a growing shift in the aesthetic world—away from the pursuit of perpetual youth and toward a more nuanced, integrative expression of self-care. It’s not about looking young; it’s about looking energized, confident, and whole. He writes:
“Aging is not a flaw to be fixed—it’s a story to be styled.”
This is the new art of aging: subtle enhancements that align how you look with how you feel—strong, vibrant, and at peace with your years. In the longevity era, this approach isn’t vanity—it’s identity, intentionality, and self-expression.
So where does this all lead?
It leads us to the rise of Longevity Intelligence (LI)—a new framework that I’ve pioneered to help us navigate extended lifespans not just physically, but emotionally, socially, and even aesthetically.
LI is about more than biomarkers and biohacks. It’s about how we integrate wisdom, adaptability, purpose, and style across time. And in the aesthetics domain, it recognizes that looking good is part of feeling good. When we align outer expression with inner growth, we step into a version of aging that is elegant, empowered, and intentional.
• In the biological domain, LI helps us understand how hormonal shifts, skin health, and energy levels evolve—and how to support them through regenerative practices and smart interventions.
• In the digital domain, tech tools like AI-driven diagnostics, skin microbiome tracking, and smart wellness apps make personalized, ethical aesthetic care more accessible.
• In the social domain, LI encourages us to reframe beauty as a conversation across generations—not one reserved for the young, but a language of expression and self-celebration at every age.
As a scientist, investor, and lifelong student of transformation, my work sits at the intersection of health, technology, and human potential. Longevity Intelligence isn’t just about living longer—it’s about living sharper, deeper, and more beautifully, inside and out.
So let’s reframe the conversation. Let’s stop asking how to look young and start asking:
The answer might just be: with authenticity, vitality, and a killer sense of style.
Cheers to another decade—not of anti-aging, but of pro-aging. Of becoming more you than ever before.
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